From a 2006 Study by Fredrick Volkman, Washington University, St. Louis, MO “It is the responsibility of an effective public relations plan to force communication up the ladder of effectiveness, striving constantly to narrow the audience to a manageable size, and to deliver the message on a one-to-one basis” 1. One to One, Face to [...]
Effective Communication Hierarchy
Posted on 15. Aug, 2008 by Ira Yellen in core competencies, core values, public relations
In today’s economic environment, it is back to the basics.
Posted on 15. Aug, 2008 by Ira Yellen in business development, core competencies, core services, core values, entrepreneurs, our philosophy, overview
How an integrated/marketing communications strategy can make your organization grow in uncertain times. The key to surviving in today’s challenging business environment is delivering consistent performance over time. But more than revenues and profits, performance today is measured in terms of value. While often hard to quantify on the balance sheet, value is what separates [...]