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Talking Web 2.0 and Social Media with the PRSA Connecticut Valley Chapter
Posted on 21. Oct, 2008 by David Kluskiewicz in front page, public relations
Many organizations here in Connecticut are still very cautious as they approach social media and Web 2.0. Fortunately, PR and communications professionals in the region are carefully evaluating the opportunities that come along with Web 2.0 and providing their organizations with good plans. But, there are still a lot of questions. Last Thursday, I spoke [...]
Business Development Depends on Market Planning
Posted on 20. Oct, 2008 by David Kluskiewicz in business development
Marketing and communications are often considered as an afterthought, or a secondary component of business development. “Build it, and they will come. (And, if they don’t come, then we’ll invest in market planning.)” But, the success of any business development plan, be it a product launch, a company launch or a financing solicitation, depends on [...]
Sometimes Funny Sells the Idea
Posted on 10. Oct, 2008 by Ira Yellen in entrepreneurs, Uncategorized
Open Solutions, one of our long term high-tech software clients, received the following information about an ad we did for their Credit Union market: From the Credit Union Times: “The Lawnmower ad in the 8/20 issue scored 3rd most recalled out of all the ads in the issue. Yes, you scored 72%!! Readers remembered your [...]
Count Your Blessings
Posted on 08. Oct, 2008 by Ira Yellen in core values, our philosophy
October 2008 with the leaves turning that wonderful rainbow of colors, family, friends, business associates, and clients keep asking me — “Are we going to be okay?” A few nights ago, I went to the annual Leadership Greater Hartford’s Polaris awards. This event recognizes and honors selfless individuals who practice what they preach. And that [...]