Public relations practitioners’ target audiences are often a cast of thousands, even millions, prompting the use of new and traditional media channels to reach them. Other times, we can count the number on the fingers of one hand. The following case study was one of those “other times.” In October 2003, a U.S. Army maintenance [...]
Big Outcomes Can Come from Small Audiences
Posted on 27. Nov, 2008 by Ira Yellen in Blog
Home Is Where the Hearth Is.
Posted on 18. Nov, 2008 by Ira Yellen in connecticut, economic development, Uncategorized
For the past few years, First Experience Communications, has produced a family heritage recipe book for the holiday season. The staff provided family recipes along with a short history of the meaning of the recipe to their lives. As part of the holiday season, each staff member prepared his or her special recipe for an [...]