According to David Baker, a leading U.S.-based management consultant for the creative services field (advertising, design, public relations and marketing), there are many reasons why people shun process. Baker states, “There’s a thrill in diving into an empty pool and inventing water on the way down. It’s a drug-like high to face a blank sheet [...]
The Benefits of Following a Process
Posted on 18. Feb, 2009 by David Kluskiewicz in Uncategorized