First Experience Communications

Two days and 20 jam-packed sessions of “everything you must know about social media” left me reeling, mostly because it’s really hard to absorb a subject that is such a fast moving target. PRSA’s Digital Impact Conference in NYC shed light on how social media is changing our industry, our jobs, our relationships and our [...]

On the May 22 webinar, we talked about the relationship building, and how technology has changed the way businesses can reach their audiences. Here’s a quick summary of the presentation: What is a customer relationship? How does the social media environment affect relationship building? Improve or complement relationship through Social Media? Most people are satisfied [...]

My workshops for Technology Councils of North America (TECNA) on marketing communications and how to use better marketing techniques for membership recruitment, fundraising, visibility, branding and so forth, focused on prevalent issues about keeping members engaged and increasing membership. For two days, I served as a sounding board and counselor to help participants with specific [...]

Pod Camp is a loose federation of people, small companies and organizations who are either using technology and social media or trying to learn about it. I ran a workshop in my studio up in Holyoke for this Pod Camp called “How to use social media to market yourself and your clients.” Half the people [...]

A lighter workload is an opportune time for professional development. Last month I took some staff and clients to the University of Connecticut – Stamford GE Edgelab, a top notch operation where graduate students create and put together new products and ideas for the GE Corporation. It’s kind of like an incubator hotbed, where they’re [...]