First Experience Communications

Communication is the exchange of information through common understanding and need. You may wish to educate or persuade, but most of all, you want individuals or groups to take action. Communication and marketing delivery systems such as advertising, public relations, direct marketing, the Internet, social networking, etc.  can provide solutions, but how does an organization [...]

Choosing or modifying domain names is a major part of brand strategy. And, with the advent of new Internet naming conventions, it’s about to get trickier. After you went through the rigorous process of naming or renaming your company, you probably sorted through the available “.com” names available to you. Those of you whose names [...]

LinkedIn, like any other real or virtual network can be a useful tool to make connections. We appreciate that as much as anyone. However, we believe that LinkedIn is only useful when our networks consist of people we can actually vouch for in some way – clients, partners, peers, classmates, fellow volunteers and committee members. [...]

Facing the reality many businesses are experiencing today, marketing and public relations efforts should not be sacrificed. An investment in positioning and branding your organization anew is more important than ever. Here’s why: Reality check. No matter how great your message is, in today’s overloaded, information-driven, media-crazed environment, only the most targeted, poignant communications can [...]