Good research from PEW Research — http://tinyurl.com/y9dn8zd
Does Google Make Us Stupid?
Posted on 23. Feb, 2010 by Ira Yellen in Blog, interactive, What we\'re reading
Global Economic Forecast from McKinsey
Posted on 23. Feb, 2010 by Ira Yellen in Blog, economic development, What we\'re reading
Good reading for economic conditions that could affect our business here and abroad. Economic Conditions Snapshot, February 2010: McKinsey Global Survey results http://bit.ly/bBWCPZ
After Selecting a Marketing and Public Relations Firm: How to Work Together
Posted on 22. Feb, 2010 by Ira Yellen in Blog
Laying The Foundation Just as every architect knows that a building’s design is no better than its foundation, we know that no communications creativity is better than the quality of the information/facts it’s constructed around. The first thing we do after being assigned a project is schedule information-gathering meetings between our account creative team and [...]
Guidelines in Selecting a Marketing/Public Relations Firm
Posted on 22. Feb, 2010 by Ira Yellen in Blog
The following are general criteria for selecting a marketing and/or public relations firm. This guideline will help you by matching your business goals with a firm who has the experience and dedication to meet those goals. There are also intangible assets such as personal chemistry, trust, and intuition, but the following objective criteria are the [...]
What Value Does a Marketing and Public Relations Firm Bring to a Business?
Posted on 16. Feb, 2010 by Ira Yellen in Blog
There are many challenges in today’s business environment, but retaining the services of a marketing firm will help a company position itself to grow. Here is typical situation that we hear from clients: “I’m losing long-term customers. Sales are off, and my business is less profitable? Where can I find the right people to staff [...]