Vinay Chakravarthy, a 28-year-old South Asian-American physician with life-threatening leukemia, urgently needed a bone marrow transplant to survive. An urgent need to find a marrow donor match to save a young doctor’s life engaged First Experience Communications in an unprecedented campaign to give localized media relations support in cities across the U.S. to help grassroots [...]
Media Campaign for Bone Marrow Donor Registration Drive to Save Lives
Posted on 30. Apr, 2010 by David Kluskiewicz in Health, Non-Profit, Portfolio
Media Relations Draws attention to People with Disabilities
Posted on 30. Apr, 2010 by David Kluskiewicz in Non-Profit, Portfolio
Oak Hill Responds to a Terrible Tragedy — A family murder-suicide tragedy shocked Connecticut and shook the community of caregivers and providers for people with disabilities. Case Study Situation A family murder-suicide tragedy shocked Connecticut and shook the community of caregivers and providers for people with disabilities. In late February 2007, Richard Brown shot and [...]
Marketing a New Magnet School
Posted on 30. Apr, 2010 by David Kluskiewicz in Education, Portfolio
Greater Hartford Public Safety Academy — Capitol Region Education Council launches a new magnet school designed to prepare children for careers in public service. First Experience Communications to develop and implement a highly targeted student recruitment campaign. A key component of which, was direct mail. We had two months. Case Study Overview In the 1996 [...]
Promoting Hartford during Challenging Times
Posted on 30. Apr, 2010 by David Kluskiewicz in Non-Profit, Portfolio
Hartford Cares —Leadership Greater Hartford Takes Important Role in Promoting Hartford After a Crisis of Confidence Hartford was in a crisis of morale and morality. LGH collaborated with other groups to organize a candlelight vigil in Bushnell Park to foster healing and hope in Hartford. First Experience Communications was asked to handle all public relations [...]
Creating relationships that have meaning
Posted on 21. Apr, 2010 by Ira Yellen in Blog
During my experience of interacting with Margaret Mead, 1971-72, I was encouraged to explore the relationships that intertwine commerce, civic institutions, society and human nature — a philosophy that continues to influence my approach to working with our clients today. My professional career is grounded in studying human interaction by embracing change and risk through [...]
A lunchtime stroll…
Posted on 16. Apr, 2010 by Ira Yellen in Blog
I took a 2 mile walk on the Riverwalk Path along the Connecticut River in Glastonbury yesterday afternoon which is a mile from my office. The waters have receded from the many inches of rain we received a few weeks ago. There were water marks on the trees and shrubs that are over 15 feet [...]
Mentoring Yale OCR Interns and YEI Fellows on Marketing
Posted on 09. Apr, 2010 by Ira Yellen in Blog, innovation
David and I just spent a productive afternoon mentoring Yale graduate students participating in the Office of Cooperative Research and the Yale Entrepreneur Institute. These students represent the next generation of innovators in bio-science, bio-tech, and high-tech. The technologies they’re helping commercialize have the potential to significantly improve the lives (and businesses) of many groups. [...]