First Experience Communications

Repositioning VNA HealthCare to expand into new markets, promote a full-range of services and demonstrate VNA’s value to patients and caregivers. Overview Most people know VNA for home nursing services. The challenge was to reposition the 100-year-old agency by promoting its full suite of homecare independent living services. FEC created a market and advertising plan [...]

Valassis (formerly ADVO) — “Our Strength Is In Our People” Overview Provide ADVO, Inc. with sustained internal and external communications support to assist the company in recruitment, training and development, and public relations initiatives while establishing ADVO as an industry leader and promoting the company’s vision. Strategy To assist ADVO in strengthening their external image, [...]

YouTube can be an effective marketing tool, and not just for consumer products and cute videos of your pets. Says B-to-B magazine: despite its consumer leaning, YouTube, which served up 11.9 billion videos in February, is also an excellent tool for b-to-b marketers—as long as they know the best ways to take advantage of the [...]

Traditional Approach — One-way (Usually a vertical approach to internal communication) 1. Senior Management (Top > Down) –– From senior management to all employees. Usually more strategic information about management and financial issues. Goals and Objectives focus. 2. Grass Roots (Bottom > Up) –– From employees/middle managers to all employees. Usually more tactical information about [...]