Branding an Angel Investment group

Posted on 11. Jun, 2010 by in Business, Portfolio, Website

Angel Investor Forum —Membership Recruitment for Connecticut’s Angel Investor Group


The logo, website and marketing materials were created for Angel Investor Forum (AIF) using an analogy of planting seeds for encouraging the high potential for growth and economic development.


The Angel Investor Forum was founded in 2004 in response to the growing need for an organized angel effort in Connecticut. Due to the widening gap in the capital markets, there is a shortage of funding available at the seed stage ($250K-$5M). This funding gap represents a great opportunity for investment in companies with substantial growth potential but an inability to attract venture capital. AIF members invest their time, talent and money in supporting companies with solid business models and their efforts to grow successfully.

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Angel financing is the lifeblood of growing companies. Connecticut has more angels per capita than any other state. The Angel Investor Forum organizes the resources of the angels by streamlining the deal flow. We present monthly reviews of two targeted, prescreened companies that are matched to investor’s interests. Each month we target one of the four investment types: medical devices, financial services, software and consumer products. Materials are summarized and distributed prior to each meeting.

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The AIF will help reshape this landscape, keep entrepreneurs here, attract entrepreneurs from outside of Connecticut and help Connecticut’s economic development.

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