First Experience Communications

Open Solutions — Vision : Technology : Service As Open Solutions prepared to go public in 2003, the company needed to focus its sights on getting more visibility among each of its key constituencies — the 20,000 community financial institutions nationwide, its client base of over 1300 community banks and credit unions, the investment community, [...]

The marketing plan identified key messages and themes, which were used to develop the branding campaign and new collateral material Marketing and Positioning a Security-holder Service Company Morrow & Co., Inc., world leader in security-holder services with unmatched experience in the industry. Provides leading-edge strategies and solid tactical implementation. Morrow is the advisor of choice [...]

Merrow Machine Company — Positioning and Updating the Image and Marketing Strategies Overview Founded in 1838, Merrow Machine Company, the nation’s oldest manufacturer of commercial sewing machines sought to update its image and marketing materials for a global market while remaining true to its heritage. The company also sought to develop a first-generation website to [...]

The CT Technology Council technology-oriented companies and institutions, provides leadership in areas of policy advocacy, community building and assistance for start-up companies. As part of rebranding the Council, FEC counseled them in branding all activities such as: events, public relations, strategic planning and economic development initiatives in Connecticut. The logo represents Connecticut Technology Council combining [...]

Akademos — The Innovation Online Bookstore and Marketplace As part a rebranding effort for Akademos, we modified the logo for Akademos which offers a full-service virtual bookstore and marketplace dedicated to helping schools and students save time and money. Other marketing and public relations efforts in included a white paper and image piece pointing out [...]

HABCO — Public Relations Campaign Shed Light on Important  Safety Issue and Safety Ground Support Product to Military Market Case Study Overview In October 2003, a U.S. Army maintenance specialist was killed in Iraq and another lost his arms because the equipment they were using to inflate a Blackhawk helicopter tire was inadequate to protect [...]

United Healthcare — Creating a product brand identity for small businesses Overview After acquiring an established PPO/managed indemnity product in a buyout of another insurance company, United Healthcare Insurance Group sought to reintroduce the product under its own name (Options™) and establish a distinct brand identity with its target audience—small businesses with fewer than 100 [...]

Infiltrator Systems — Environmental Onsite Wastewater Solutions Overview Infiltrator Systems came on the scene in 1987 with the invention of environmental wastewater chamber technology. Today, the company dominates the industry with a 32% market share. One in every four systems in the US and over 30 million chambers worldwide is an Infiltrator system. The company [...]

Angel Investor Forum —Membership Recruitment for Connecticut’s Angel Investor Group The logo, website and marketing materials were created for Angel Investor Forum (AIF) using an analogy of planting seeds for encouraging the high potential for growth and economic development. Overview The Angel Investor Forum was founded in 2004 in response to the growing need for [...]

HABCO — Testing and Support Equipment for the Aerospace Industry Grows in New Markets Overview We helped HABCO establish and address their key business goals of: elevating the company’s visibility; increasing the company’s market penetration and margins; attracting new partnerships; and driving new products to market. Strategy Once key business goals were established with HABCO’s [...]