First Experience Communications

Public relations has an identity crisis. Once, when we spoke to a college class about the profession, one student said, “What’s it like to promote bands and celebrities?” She was a little disappointed that we were not a publicists. And, most business owners still bristle at the term PR, associating it almost exclusively with two [...]

Watching the 9/11 ceremonies and stories was emotional and inspiring. Ordinary people doing extraordinary things. It was a day where titles, political affiliations, and social discourse were no where to be seen or heard, especially with the media and cable news stations. I think of the griping and whining that goes on a daily basis, but [...]

A State Scorecard on Long-Term Services and Supports for Older Adults, People with Physical Disabilities, and Family Caregivers was sponsored by AARP, the Commonwealth Fund, and the Scan Foundation. This  State Long-Term Services and Supports Scorecard is the first of its kind: a multidimensional approach to measure state-level performance of long-term services and supports systems that provide assistance [...]

Kaiser Health News has a great article on the status of the home health care industry. This is an area my agency has been involved with for many years. Integrating the health care needs with consumer needs is a daunting endeavor. Consumers have a difficult time trying to understand and find the appropriate professional help [...]

Most sites we create for our clients are built on the WordPress content management system. Although they love the convenience, the efficiency and ease of use, there’s one problem that many of them struggle with: the update. It produces unease in the person who sees it in its bright yellow stripe atop the gray control [...]

Shizzlr, a model company for the Connecticut Startup Economy, is growing quickly and efficiently, thanks to a committed group of mentors, investors and advisors. We’ve been helping them build a marketing communications strategy, while our other colleagues are assisting them with legal, accounting and financing. Check out the update in the premiere issue of the [...]

Being a small business, this legislation will give a way for us to work our way out of the overpriced health insurance we pay. Too bad we have to wait 3 years. The following was posted on the Hartford Business Journal website July 5, 2011. “Governor Dannel P. Malloy has signed legislation establishing the framework [...]

Recently, we launched a new web site for the New Britain engineering firm Design By Analysis. The site aligns with the company’s unique message of integrating multiple sciences to deliver innovative machines and structures for aerospace, industrial and power generation industries. What differentiates the site from its peers is a focus on projects – real, [...]

I was fortunate to be invited to the Nemerson summer homestead in Great Barrington, MA. The former mink farm is the perfect nature perserve featuring a dammed up pond, beaver dam, open fields, and pine stands. It was great to be in a New England setting, reminding me of why this part of the country [...]

We met dozens of home healthcare agencies at the first annual New England Home Care Conference & Trade Show this past week at the Boston Marriott Newton Hotel. All six NE state were represented. The conference addressed the overwhelming current and future home care needs of the emerging baby boomers and their care of elderly [...]