Brand Positioning Transforms Open Solutions to an Integrated High-tech Product and Service Empire

Posted on 14. Jan, 2011 by in Business, Portfolio

Overview and Strategy The goal of this corporate positioning campaign was to manage Open Solutions’ transition from a database software company to its new role as the leading provider of comprehensive business solutions and enabling technologies for community-based financial institutions. First Experience Communications (FEC) was contracted to create an integrated marketing communications plan to reposition […]

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Creating a website to brand the fastest growing technology company in Connecticut

Posted on 11. Jun, 2010 by in Business, Portfolio

Open Solutions — Vision : Technology : Service As Open Solutions prepared to go public in 2003, the company needed to focus its sights on getting more visibility among each of its key constituencies — the 20,000 community financial institutions nationwide, its client base of over 1300 community banks and credit unions, the investment community, […]

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Branding Identity for an Employeed-owned Printing Company

Posted on 11. Jun, 2010 by in Business, Portfolio

Infiniti Graphics’ new corporate identity positions it for increased valuation. Overview For one of southern New England’s largest printing companies, a new corporate identity and sustained marketing strategy to assist in new business development was created to communicate the company’s increased capabilities and goals for future expansion. Strategy Based on results from comprehensive market research, […]

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Marketing and Positioning a Security-holder Service Company

Posted on 11. Jun, 2010 by in Business, Portfolio

The marketing plan identified key messages and themes, which were used to develop the branding campaign and new collateral material Marketing and Positioning a Security-holder Service Company Morrow & Co., Inc., world leader in security-holder services with unmatched experience in the industry. Provides leading-edge strategies and solid tactical implementation. Morrow is the advisor of choice […]

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Rebranding Online College Bookstore

Posted on 11. Jun, 2010 by in Business, Education, Portfolio

Akademos — The Innovation Online Bookstore and Marketplace As part a rebranding effort for Akademos, we modified the logo for Akademos which offers a full-service virtual bookstore and marketplace dedicated to helping schools and students save time and money. Other marketing and public relations efforts in included a white paper and image piece pointing out […]

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Connecticut Technology Council Rebrands for Promoting Innovation and Growth

Posted on 11. Jun, 2010 by in Business, Portfolio

The CT Technology Council technology-oriented companies and institutions, provides leadership in areas of policy advocacy, community building and assistance for start-up companies. As part of rebranding the Council, FEC counseled them in branding all activities such as: events, public relations, strategic planning and economic development initiatives in Connecticut. The logo represents Connecticut Technology Council combining […]

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Public Relations Effort for New Safety Product Saves Lives of US Soldiers

Posted on 11. Jun, 2010 by in Business, Portfolio, public relations

HABCO — Public Relations Campaign Shed Light on Important  Safety Issue and Safety Ground Support Product to Military Market Case Study Overview In October 2003, a U.S. Army maintenance specialist was killed in Iraq and another lost his arms because the equipment they were using to inflate a Blackhawk helicopter tire was inadequate to protect […]

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Rebranding One of the Oldest Manufacturers in the United States

Posted on 11. Jun, 2010 by in Business, Portfolio

Merrow Machine Company — Positioning and Updating the Image and Marketing Strategies Overview Founded in 1838, Merrow Machine Company, the nation’s oldest manufacturer of commercial sewing machines sought to update its image and marketing materials for a global market while remaining true to its heritage. The company also sought to develop a first-generation website to […]

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Aerospace Company Has Record Breaking New Business Growth

Posted on 11. Jun, 2010 by in Business, Portfolio

HABCO — Testing and Support Equipment for the Aerospace Industry Grows in New Markets Overview We helped HABCO establish and address their key business goals of: elevating the company’s visibility; increasing the company’s market penetration and margins; attracting new partnerships; and driving new products to market. Strategy Once key business goals were established with HABCO’s […]

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Branding an Angel Investment group

Posted on 11. Jun, 2010 by in Business, Portfolio, Website

Angel Investor Forum —Membership Recruitment for Connecticut’s Angel Investor Group The logo, website and marketing materials were created for Angel Investor Forum (AIF) using an analogy of planting seeds for encouraging the high potential for growth and economic development. Overview The Angel Investor Forum was founded in 2004 in response to the growing need for […]

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