FEC gives $500 to Glastonbury Student for Logo Design

Posted on 25. Apr, 2013 by in award, Blog, community, connecticut, Education, Portfolio, Recent Company News

  Our new cover photo shows Ira Yellen, president and CEO of First Experience Communications, presenting a check for $500 to Benjamin Combs for designing the winning logo for the planetarium at the Glastonbury-East Hartford Magnet School. Glastonbury school board Chairman Susan Karp is at right. PHOTO: https://www.facebook.com/GlastonburyLIFE

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Branding and Promoting an Educational Leadership Program

Posted on 14. Jun, 2010 by in Education, Portfolio

University of Connecticut — Neag School of Education Educational Leadership Department The Department of Educational Leadership in the Neag School of Education at the University of Connecticut was charged with coordinating the rollout of a statewide program to create systemic school change to enhance teaching and learning through leadership development to support technology integration. The […]

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Marketing an Early Childhood Program to Urban Families

Posted on 14. Jun, 2010 by in Education, Portfolio

Hartford School Readiness Program Public Service Campaign Reaches Diverse Audience Recognizing the correlation between participation in a early childhood program and improved academic performance later on, The Hartford School Readiness Council initiated the Hartford School Readiness Project and contracted First Experience Communications to inform the community of the importance and availability of school readiness opportunities […]

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Positioning and Branding a Community College

Posted on 14. Jun, 2010 by in Education, Portfolio

Tunxis Community College, Farmington, Connecticut Tunxis Community College hosted the pilot program for the Connecticut Community College System’s Integrated Marketing Communications plan. They were the first of Connecticut’s 12 community colleges to leverage the IMC strategies at the local level of implementation.

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Branding Community Colleges as High Quality Educational Providers

Posted on 14. Jun, 2010 by in Education, Portfolio

Connecticut Community Colleges — “Educational that Lasts a Lifetime” Recognizing the need to improve public perception and image of the Connecticut Community Colleges as high quality educational providers of choice in an increasingly competitive educational marketplace, the Chancellor’s Office contracted First Experience Communications (FEC), to work with the 12 college system to help raise awareness […]

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Community College Hispanic Enrollment Campaign

Posted on 14. Jun, 2010 by in Education, Portfolio

Capital Community College Targeted Marketing Campaign is a Success The college needed to increase its Latino student population to 25% of the school’s overall total enrollment to qualify for a Federal grant called Title V. To succeed, they needed to effectively double their Latino student population relative to their registered student population in less than […]

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Social Marketing Research Helps Market a Comprehensive After-school Program

Posted on 14. Jun, 2010 by in Education, Non-Profit, Portfolio

Parents and Communities for Kids (PACK) — Improving learning outcomes for children, ages 6 to 10, by participating with their parents Case Study Overview Research shows when parents take responsibility for their children’s learning, children become more successful in school and life. This was the catalyst behind Parents and Communities for Kids, “PACK”, which began […]

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Rebranding Online College Bookstore

Posted on 11. Jun, 2010 by in Business, Education, Portfolio

Akademos — The Innovation Online Bookstore and Marketplace As part a rebranding effort for Akademos, we modified the logo for Akademos which offers a full-service virtual bookstore and marketplace dedicated to helping schools and students save time and money. Other marketing and public relations efforts in included a white paper and image piece pointing out […]

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Marketing a New Magnet School

Posted on 30. Apr, 2010 by in Education, Portfolio

Greater Hartford Public Safety Academy — Capitol Region Education Council launches a new magnet school designed to prepare children for careers in public service. First Experience Communications to develop and implement a highly targeted student recruitment campaign. A key component of which, was direct mail. We had two months. Case Study Overview In the 1996 […]

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