The Internet of Home Care

Posted on 11. May, 2015 by in Blog, Uncategorized

As the baby boomers age more and more adult caregivers are seeking answers from the Internet instead of consulting healthcare professionals. According to Pew Research Center, in a study regarding family caregivers, 39 percent of adults use technology to help them provide care for loved ones. What could be pushing adult caregivers toward the World […]

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The Give and Take of Mentoring

Posted on 23. May, 2013 by in Blog, mentoring, our philosophy, Uncategorized

Mentors can be very powerful allies but perhaps not in the way they are typically portrayed. See how various life lessons from different people be combined to form a ‘composite mentor’, and how the cycle of mentorship increases growth.

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Largest Robotics Competition in New England Returns to Hartford March 29-30

Posted on 13. Mar, 2013 by in Uncategorized

The 2013 FIRST Robotics Competition (FRC) Connecticut Regional, sponsored by United Technologies Corp. (UTC), will be held Friday March 29 and Saturday March 30 from 8 a.m. – 4 p.m. at the Connecticut Convention Center. The event, which will bring 39 high school robotics teams from Connecticut and 15 teams from other New England states and the […]

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Posted on 07. Feb, 2013 by in Blog, connecticut, mentoring, Uncategorized

Glastonbury High School students are participating in a logo competition by showcasing their skills in creating a new logo for the Glastonbury Planetarium located at the Glastonbury East Hartford Magnet School. Ira Yellen, president of First Experience Communications, and I presented to 10 students a workshop about designing a logo.  As part of the workshop, […]

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Interviewed on FOX News Health Consumer Segment

Posted on 10. Jan, 2013 by in Uncategorized

This morning, Deb Hoyt and Ira Yellen were on CT Fox News segment on healthcare. The segment provides quick overview for consumers who use this site. Thanks, FOX 61, for helping us share with families seeking home care for their loved ones! Watch the Interview

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Elderly Consumer: Top Business Opportunity for 2012

Posted on 26. Dec, 2011 by in Blog, business development, core services, entrepreneurs, Health, Uncategorized

For over 20 year, my agency has been providing services to profit and nonprofit organizations who serve the aging, elderly, senior and/or third age populations. As Baby Boomers are reaching 65 and retirement age, they will demand more nontraditional healthcare services. As pointed out in the American Express article about the aging population and elderly consumers, […]

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Brand Positioning Transforms High-Tech Product and Service Enterprise

Posted on 06. Jan, 2011 by in Uncategorized

Brand Positioning Transforms Open Solution from a $4 million to a $1.5 Billion Comprehensive Integrated High-Tech Product and Service Enterprise Overview and Strategy The goal of this corporate positioning campaign was to manage Open Solutions’ transition from a database software company to its new role as the leading provider of comprehensive business solutions and enabling […]

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Article on Social Media — Ira Yellen Quoted

Posted on 13. Jul, 2009 by in Blog, our philosophy, Uncategorized

Public Relations Pros Using Social Media To Spread Message

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Saving Peoples Lives in Africa

Posted on 13. Jul, 2009 by in Blog, Uncategorized

Clean, Sexy Water By NICHOLAS D. KRISTOF Published: July 12, 2009 A charity group to provide clean water has been stunningly successful, thanks to the marketing talents of its founder, a former nightclub promoter.

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FEC Strikes Silver and Gold at PRSA Mercury Awards

Posted on 08. Jul, 2009 by in Blog, Uncategorized

First Experience Communications took gold and silver awards for Public Relations Campaign and Tactical initiatives at the 2009 Public Relations Society of America Mercury Awards. This was Southern New England’s 14th annual Mercury Awards, which were designed to honor creative and strategic excellence in public relations, communications and marketing. FEC’s silver award was for its […]

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