Reason Startups Succeed

Posted on 10. Jun, 2015 by in angel investing, Blog, entrepreneurs, innovation, mentoring

I listened to a short Ted Talk by a serial innovator and entrepreneur Bill Gross called The Single Biggest Reason Startups Succeed. According to TED, “Bill Gross has founded a lot of startups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds […]

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Elder Caregiving in the Digital Age: Finding Quality Homecare Services

Posted on 15. Jun, 2012 by in Blog, community, core competencies, core services, Health, Portfolio

SEARCHING FOR THE BEST There is no mystery to the reality that the “best” homecare services often lose out against lesser options through price competition and availability. The “cost” of homecare is determined in part by the resources diverted from buying other goods and services, whether comparable or totally different, but equally important…. To read […]

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Senior Care — Boomers fastest growing market

Posted on 19. Dec, 2011 by in Blog, business development, entrepreneurs, Health

Bridging the needs for aging Baby Boomers and their aging parents will be a challenge for caregivers who need to care for a loved one. Many caregivers will be looking for a home care aide on line. Watch this short video from American Express on the top 5 fastest growing franchises in the US as […]

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Home Health Care Growing Demand

Posted on 16. Aug, 2011 by in Blog, core competencies, core services, Health, Recent Company News, technology

Kaiser Health News has a great article on the status of the home health care industry. This is an area my agency has been involved with for many years. Integrating the health care needs with consumer needs is a daunting endeavor. Consumers have a difficult time trying to understand and find the appropriate professional help […]

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Marketing an Early Childhood Program to Urban Families

Posted on 14. Jun, 2010 by in Education, Portfolio

Hartford School Readiness Program Public Service Campaign Reaches Diverse Audience Recognizing the correlation between participation in a early childhood program and improved academic performance later on, The Hartford School Readiness Council initiated the Hartford School Readiness Project and contracted First Experience Communications to inform the community of the importance and availability of school readiness opportunities […]

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Branding and Promoting an Educational Leadership Program

Posted on 14. Jun, 2010 by in Education, Portfolio

University of Connecticut — Neag School of Education Educational Leadership Department The Department of Educational Leadership in the Neag School of Education at the University of Connecticut was charged with coordinating the rollout of a statewide program to create systemic school change to enhance teaching and learning through leadership development to support technology integration. The […]

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Positioning and Branding a Community College

Posted on 14. Jun, 2010 by in Education, Portfolio

Tunxis Community College, Farmington, Connecticut Tunxis Community College hosted the pilot program for the Connecticut Community College System’s Integrated Marketing Communications plan. They were the first of Connecticut’s 12 community colleges to leverage the IMC strategies at the local level of implementation.

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Branding Community Colleges as High Quality Educational Providers

Posted on 14. Jun, 2010 by in Education, Portfolio

Connecticut Community Colleges — “Educational that Lasts a Lifetime” Recognizing the need to improve public perception and image of the Connecticut Community Colleges as high quality educational providers of choice in an increasingly competitive educational marketplace, the Chancellor’s Office contracted First Experience Communications (FEC), to work with the 12 college system to help raise awareness […]

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Branding Identity for an Employeed-owned Printing Company

Posted on 11. Jun, 2010 by in Business, Portfolio

Infiniti Graphics’ new corporate identity positions it for increased valuation. Overview For one of southern New England’s largest printing companies, a new corporate identity and sustained marketing strategy to assist in new business development was created to communicate the company’s increased capabilities and goals for future expansion. Strategy Based on results from comprehensive market research, […]

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Rebranding One of the Oldest Manufacturers in the United States

Posted on 11. Jun, 2010 by in Business, Portfolio

Merrow Machine Company — Positioning and Updating the Image and Marketing Strategies Overview Founded in 1838, Merrow Machine Company, the nation’s oldest manufacturer of commercial sewing machines sought to update its image and marketing materials for a global market while remaining true to its heritage. The company also sought to develop a first-generation website to […]

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